Our Commitment

Empowering Indian Farmers

Direct sourcing. Fair pricing. Sustainable partnerships.

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Eliminating the Middleman

For decades, Indian farmers have been squeezed by a complex chain of middlemen. We decided to change that.

At Sunehri Dhara, we source 100% of our premium black mustard seeds directly from farming communities in Rajasthan and Madhya Pradesh. By eliminating intermediaries, we ensure that the farmers receive a significantly higher margin for their hard work.

  • Above Market Pricing: We pay a premium over mandi rates for high-quality seeds.
  • Advance Payments: Supporting farmers during the sowing season.
  • Sustainable Practices: Encouraging traditional, pesticide-free farming.

200+ Partner Families

Our network of farmers forms the backbone of Jha Oil Industries. Their dedication to quality is what makes Sunehri Dhara exceptional.